Youi has formed a fundraising partnership with the Australian Rugby League Commission that aims to provide $1 million for children with cancer.

The Kick for a Cause program will involve all 17 NRL clubs during the league’s Magic Round in Brisbane. Youi will donate $1000 for each converted try and penalty goal in games during the May 15-17 round. The pledge is doubled for every field goal.

All funds will be directed to 11 paediatric centres helping children with cancer.

“Supporting strong communities means giving back and investing in causes that genuinely affect the lives of everyday Australians,” Youi CEO Nathaniel Simpson said.

“Cancer and serious illness impact countless families, which is why supporting Aussies through moments that matter is at the heart of who we are and what we stand for, and why we’re so proud to partner on this initiative”

ARLC chairman Peter V’landys said: “We thank our partner, Youi, for their support of this important initiative and urge all fans travelling to Brisbane for Magic Round, as well as those cheering on from home, to get behind a very worthy cause by helping those who need it most.”