Youi has become the official partner of T20 cricket’s Big Bash Leagues for the new season that started last week with the women’s competition.

The insurer will also support the Brisbane Heat, Hobart Hurricanes, Melbourne Renegades, Melbourne Stars and Sydney Thunder teams.

The Youi brand will feature on the clubs’ kits, and on umpire uniforms across the men’s and women’s competitions.

“We’re excited to partner with the Big Bash Leagues and the clubs to shine a spotlight on the people in our communities who make the game what it is today,” Youi chief marketing officer Angela Greenwood said.