Zurich’s logo on Melbourne Football Club T-shirts was replaced on Saturday with the names of 43 Australians who have been affected by breast cancer.

Each member of the Demons playing squad wore a name on their run-out top at the round-15 “Pink Lady Match” match against North Melbourne. Captain Max Gawn’s featured the name Kylie.

“Zurich is proud to use its logo space to recognise those impacted by breast cancer and to raise awareness and funding,” head of corporate affairs Linda Griffin said. “As an insurer, Zurich sees the impact first-hand.”

Zurich, which also donated $10,000 to Breast Cancer Network Australia, says the disease affects more than 20,000 Australians each year and can cost people on average more than $40,000.

Breast cancer accounted for 15% of Zurich’s life insurance payouts for all cancers last year.

Melbourne CEO Gary Pert said: “We thank Zurich for their support of our long-standing partnership with Breast Cancer Network Australia and for allowing this important cause to take centre stage.”