Aon is launching a broking platform that it says uses artificial intelligence, large language models and predictive analytics to modernise insurance placement.

The Broker Copilot tool is designed to capture and standardise data from all submissions – whether quoted, bound or declined – to provide a sharper view of pricing, carrier appetite and market sentiment. 

Commercial risk CEO Joe Peiser says the industry is undergoing a fundamental shift. 

“As risk becomes more complex, the future of broking will belong to firms that can combine expertise with intelligence at scale,” he said.

“The platform is the next step in predictive broking, enabling our brokers to operate with greater precision, consistency and insight to deliver better outcomes for our clients around the world.” 

The patent-pending platform was developed in-house and is being introduced first with Aon US national property and London global broking centre property teams. 

It will be expanded to other lines and geographies this year and next. 

Aon says the platform integrates with its Risk Analyzer tool and enables higher-quality submissions and more strategic and insightful engagement with carriers.