AB Phillips will cease to exist as a brand from July 1, a year after the business was acquired by AEI Insurance Broking.

As previously reported, the merger of the two AUB Group members created one of the largest retail broking businesses in the network, with 200 staff and more than $350 million gross written premium.

Initially, there was no change to the AB Phillips brand and it continued to operate under its own financial services licence.

But AEI CEO Noel Kelly says from next month AB Phillips will “unite under the AEI name”.

“It’s been a year of building: navigating the realities of integration while staying focused on what matters most, our clients and our people,” he wrote on LinkedIn.

“I shared both the wins and the challenges openly, because both have shaped who we are becoming and provide context on areas of focus and improvement. Now we’re turning to the next chapter.”

AEI last week announced a new leadership team.

Jordan Caleo has been made chief broking officer, leading national broking strategy and revenue growth.

New chief claims officer Patrick Victor will steer claims operations and AI integration, and chief people officer Rachel Homan oversees people strategy and culture.

Michael Davies, previously of AUB Group, has been appointed CFO and Tania Anderson becomes COO. Ms Anderson was previously COO for AB Phillips.

Scott Woodward has been appointed to the AEI board.