CBN – it’s all about ‘better’

Brought to you by CBN

From disruptor to leaders in our profession, Community Broker Network (CBN) has fundamentally reshaped the authorised representative landscape in Australia.

By investing deeply in people, business infrastructure, market access, governance, and professional support, CBN has changed the narrative around ARs demonstrating that this model produces some of Australia’s most capable, trusted, and successful general insurance advisers.

Today, CBN supports more than 350 corporate ARs across Australia and New Zealand. Our scale reflects a clear understanding of what it takes to operate and grow a high‑performing insurance brokerage in an increasingly complex environment.

CBN’s operating model is deliberately designed to provide brokers with the tools, systems, and support required to build strong businesses supporting their focus on what matters most: solving insurance problems and delivering high‑quality solutions for clients.

Leading the maturation of the AR model

CBN is playing a leading role in the maturity of the AR distribution model, elevating its credibility from disruptor to a preferred alternative to holding an individual AFSL (Australian financial services licence).

Central to this evolution is a robust framework that enhances the professionalism, capability, and consistency of its broker community.

CBN brokers are supported by market‑leading systems infrastructure, extensive insurer access, and a suite of support services that drive efficiency and enhance the client offering.

Complemented by significant investment in governance and quality frameworks, brokers operate to the highest professional standards  equipped to confidently compete with larger market participants in terms of capability and client outcomes.

An ongoing operational challenge for brokers is time lost to administrative tasks, reducing time spent with clients.

CBN focuses on managing non‑revenue‑generating activity at scale on behalf of its ARs. Administration, processing, and operational tasks consume valuable time but deliver limited economic value.

Through initiatives such as CBN Processing Solutions where offshore insurance specialists manage high‑volume processing work with accuracy and efficiency CBN reduces operational costs for brokers.

This allows them to redirect time and energy toward revenue‑producing activities such as client advice, relationship management, and business growth.

As regulatory scrutiny intensifies and operating complexities rise, the maturity of CBN’s well‑rounded AR model is becoming increasingly attractive to individual AFSL holders seeking to simplify operations and refocus on client outcomes.

Why absorb the growing compliance cost burden of an AFSL when you can leverage the governance, capability, and scale of Australasia’s leading AR network?

A partner for brokers looking over the horizon

CBN’s commitment extends beyond operational support. Through the CBN Partners Model, the network has built an ecosystem designed to actively develop better brokers, better businesses, and a better community — elevating industry standards.

CBN Partners provides capital, strategic advice, and value‑added services to support succession planning, growth initiatives, retirement strategies, and start‑ups.

Importantly, this partnership goes beyond funding  it provides principals with an experienced and engaged partner as a fellow shareholder, while preserving their brand identity.

Drawing on experience from more than 350 corporate ARs, CBN has an unrivalled understanding of what ‘good’ looks like at each stage of a broker’s business journey.

The CBN Partners team works closely with principals through in‑depth workshops to understand their objectives, challenges, and opportunities, identifying areas for uplift and supporting key transitions.

Supported by specialist professional services across HR, legal, marketing, technology, and finance, CBN acts as a business adviser allowing brokers to remain focused on delivering highly professional insurance services while their business foundations and aspirations are supported.

Better brokers, better businesses, better communities

As CBN continues to invest in the capabilities of its market‑leading ecosystem developing better brokers, better businesses, and a better community it will further elevate the professional standing of the authorised representative, positioning the AR model as a preferred and more accessible alternative to holding an AFSL.

To learn more about the CBN Partners Model, or to discuss how CBN can elevate your client offering, please contact John Mutton, Executive General Manager – Equity Partners.

Email: john.mutton@cbn.au. Phone: 0435 723 240