Cyber specialist CFC has added affirmative artificial intelligence cover to its media product.

It says the update is part of a wider program to embed affirmative AI coverage across its portfolio.

Other enhancements to the media product include affirmative coverage clarity on liability claims arising from the effect or application of AI as part of an insured’s media activities, subject to policy terms and conditions; and confirmation that AI hallucinations resulting in continuous and unexpected system downtime may trigger cover under the policy’s system failure provisions.

“AI is no longer an emerging technology for media companies,” CFC chief underwriting officer Nick Line said. “Our role is to ensure our products evolve alongside our customers’ businesses.

“These enhancements provide greater clarity around how coverage responds when AI is involved, while also addressing new cyber and privacy exposures arising from AI adoption.”