Cyber specialist Emergence Insurance has expanded into the US, targeting a coverage gap among SMEs.

“Cyber risk is now part of everyday operating risk, yet many organisations still do not have dedicated cyber insurance because it is often viewed as complex, specialist or difficult to access,” CEO Troy Filipcevic said today.

“Our focus is to help change that perception by making cyber insurance simpler, more practical and more clearly connected to the way organisations manage risk every day.”

Emergence’s US operations will be led by Keith Savino, a cyber insurance leader with relationships across brokers, agents and the broader market.

“Keith has the market knowledge, relationships and leadership capability we need to build Emergence US the right way,” Mr Filipcevic said.

“Just as importantly, he shares our view of what brokers, agents and clients require.”

Sydney-based Emergence, founded in 2015, has operated in Australia and New Zealand, providing cyber cover, risk support and incident response.

Mr Filipcevic says the expansion will enhance Emergence’s ability to support local organisations moving into the US, and strengthen its overall product capability.

“Our approach to the US is deliberate,” he said. “We will grow with intention, stay true to our core values and continue to build a reputation for reliability, expertise and genuine support in cyber insurance.”