High net worth and farming specialist Prevail says its small business offerings have expanded following the integration of underwriting agency Primassure on August 1.

“The move builds on Primassure’s established fine art and specie expertise, strong industry relationships and valued customer base,” Steadfast-owned Prevail said.

The tie-up introduces three Berkley Insurance-backed products: Elite jewellers block insurance; Elite safe deposit insurance; and Prevail Elite commercial fine art insurance.

Prevail CEO David McMurdo says the Primassure move is a “deliberate next step” in growing the agency following its launch in October last year.

“We will continue to build and mature each of Prevail’s specialist segments,” he said.

Mr McMurdo says in specialist markets “risks do not always fit neatly within standard insurance products. Customers need underwriters who understand their industries, exercise sound judgment and provide practical solutions shaped around how their businesses operate.”