Steadfast Group has merged its life advisory business with Insurance House Life, months after acquiring the latter’s parent company, Insurance Brands Australia, for $301 million in August last year.

The merger commenced this month, with Insurance House Life operating under the Steadfast Life brand and licence.

Steadfast Life says the move creates one of the largest specialist life insurance advice businesses in the country.

“Integrating [Insurance House Life] into Steadfast Life significantly expands our footprint, capability and capacity, and positions us strongly to continue meeting the current and future needs of our clients and referral partners across the Steadfast network,” CEO Darren Conway said.

Insurance House Life was previously the life insurance advice business of Insurance Brands Australia.

Steadfast Life will continue to work closely with Insurance Brands Australia to provide life insurance advice and employee benefits programs to their clients across Victoria, NSW and Queensland.

“For 40 years we have been committed to ensuring our clients get the best possible advice and support for their life and income protection needs,” Insurance Brands Australia MD Jay Fereday said.

“The combined capability of these two teams only gives our clients a better solution.”