US insurance comparator Insurify has prohibited Meta’s recently launched artificial intelligence agent from its shopping portals, saying it wants to protect consumers from quotes that lack “critical" contextual details like coverage limits and deductibles. 

Facebook owner Meta unveiled Muse earlier this month, a personal digital assistant that the tech giant says “can help with everyday tasks like booking reservations, monitoring prices, managing reminders, creating documents, generating images, and researching topics”. 

Insurify says automated scraping by agents like Muse risks stripping carrier quotes of vital contextual information that consumers need to make informed insurance-buying decisions. 

“The Muse AI agent can present carrier quotes as a bare price list and omit coverage limits, deductibles, discounts, eligibility conditions, and state-required disclosures,” the comparator said. 

Insurify co-founder and co-CEO Giorgos Zacharia says a quote without its context is not a fair comparison. 

“It is a number. An AI agent that extracts our carriers’ rates and feeds them into a stripped-down list serves neither the consumer nor the carrier,” Mr Zacharia said. 

“We support AI agents that make insurance shopping better, but they need to preserve the information and consumer control required to make an informed insurance decision.”