Allianz has maintained its position as the world’s most valuable insurance brand for the eighth consecutive year.

It has notched a record $30.7 billion in brand value (up 9%), taking it up one place to number 26 overall on consultancy Interbrand’s annual global brands ranking.

“In a highly competitive brand landscape, we have maintained our momentum by focusing on what matters most to our customers: their health and personal finances,” CEO Oliver Bate said.

He also notes the insurer’s “community-building initiatives and global sports partnerships”, including with the 2026 Winter Olympics at Milano Cortina, soccer club Bayern Munich and tennis star Jannik Sinner. Allianz also backs eight named stadiums, including in Australia.