Salesforce has announced expanded digital offerings designed specifically for the financial services industry including insurance providers.

The US cloud-based software solution provider says its new Salesforce for Financial Services innovations and automation capabilities will help boost productivity and customer satisfaction.

Salesforce for Financial Services powered by new Client 360 capabilities enables financial institutions to automate common tasks, personalise service engagement, and unlock insights with artificial intelligence (AI) to anticipate customer needs, the company says.

Innovation highlights include an AI-powered chatbot solution called Virtual Assistant to automate routine requests and Analytics for Financial Services to help financial institutions understand customer data and make informed business decisions.

“Financial services institutions are trying to keep pace with the digital acceleration that occurred as a result of the pandemic,” Senior VP and GM Financial Services Eran Agrios said. “At the same time, consumers are demanding more tailored services.

“New Client 360 capabilities are designed to meet these complex needs head-on, creating more efficiency across internal teams. This gives employees and customers the time and tools they need for a better experience overall.”