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Insurance-inspired Minecraft world gets 500,000 downloads

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NRMA Insurance’s new Minecraft world, which helps youngsters learn about resilience to natural disasters, has been downloaded 500,000 times in a week.

The free educational and interactive game, called Climate Warriors, is aimed at students aged between seven and 12.

It is set in a custom-built landscape inspired by Australian coastal towns, and uses NRMA Insurance real-world data and climate change research.

Ramana James, EGM Safer Communities for parent company IAG, says the insurer, which launched the insurance board game Help! last year, is always looking for “new and innovative ways” to help Australians understand insurance and risk.

“With Climate Warriors we want to help educate the next generation of Australians on the importance of being prepared for major events such as bushfires,” he told insuranceNEWS.com.au.

“Gaming is such a popular past-time for children aged seven-12, and Minecraft is the leading platform for this age group, so by creating a bespoke game, we can connect with this group via a classroom setting, doing something they enjoy, which is very powerful.”