IAG has partnered with software group Adobe to integrate a personalised cloud system into the operations of its retail brands.

The insurer says the Adobe Experience Cloud will offer “more personalised, seamless and data-driven interactions” for customers by using real-time data and AI tools to anticipate needs.  

“We’ll be able to unify customer data from multiple systems into a single view and proactively engage customers based on real-time behaviour,” digital business EGM Nandor Locher said.  

“That means pre-filled forms, tailored offers and streamlined processes that reduce friction and help people get things done.”  

The collaboration follows IAG’s previous investments in Adobe Experience Manager, Adobe Analytics, Adobe Target and Adobe Express tools.  

Mr Locher says the partnership focuses on putting customers “at the centre of everything we do”.

“Adobe’s technology will allow us to better anticipate their needs, personalise their experiences and connect touchpoints across channels, making every interaction simpler and more relevant,” he said.

“Whether it’s a first visit, exploring options or completing a purchase, we can make the experience simple, seamless and relevant.”