The Victorian Chamber of Commerce and Industry has formed an alliance with Zest Insurance, the SME-focused digital operation owned by broker Willis.

Zest will become a partner of the chamber’s THRIVE program, which gives businesses access to expert-led webinars, practical resources, educational content, in-person events and tools to simplify insurance and risk management while supporting growth.

The partnership will launch with an educational webinar on August 11, followed by more events and resources throughout the year.

“Running a business has never been more complex, which is why access to trusted advice and practical information is so important,” chamber CEO Sally Curtain said.

“Aligning with Zest Insurance through our THRIVE program will help Victorian businesses better understand risk, make informed business decisions and built confidence for the future.” 

Head of Zest Natasha Golden said: “We’re excited about the opportunity to align with such a trusted and influential advocate for small businesses.

“At Zest Insurance, we are committed to strengthening the resilience of Australian small businesses through meaningful and practical initiatives, including in-person educational events, ongoing member engagement and valuable insurance insights, helping businesses protect what matters most while staying focused on growth.” 

Willis launched Zest last year, saying its research showed a growing number of SMEs preferred a digital-first relationship with their insurance provider.