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NM Insurance boosts corporate brand recognition

A new look website and branding message – “on the journey together” – has been unveiled by NM Insurance to improve customer recognition of its corporate brand.

Operating across Australia and New Zealand, NM Insurance specialises in marine, motorcycling, caravanning and cargo. It has partnerships with Honda, Kawasaki, Suzuki, Jayco and the Caravan Industry Association of Australia and holds full binding and claims payment authority with Zurich and QBE.

“Many of our customers may be unaware that the brand that secures their boat, bike, or caravan, is part of the NM Insurance family. We felt it was incredibly important to build greater awareness and brand recognition for NM Insurance,” Head of Marketing, Brand, and Communications Neha Taskar said.

CEO Lyndon Turner says individual NM brands such Nautilus Marine Insurance, National Motorcycle Insurance, Australian Caravan Insurance and Proteus Marine Insurance are already well-known to customers, and the relaunch reflects the expertise and security NM Insurance provides and aims to promote the corporate brand.

NM has a team of more than 70 insurance experts and specialists and its broker and adviser partner network encompasses thousands of insurance professionals. Steadfast Group is the majority shareholder.