Whitbread Insurance Brokers has sold its commercial and domestic lines operations to another Steadfast-backed business, Edgewise Insurance Brokers, for an undisclosed amount.

The sale comes after wholly owned Steadfast entity Whitbread last month announced plans to “sharpen its focus” on strata under new CEO Lia de Sousa.

Edgewise, based in Melbourne, says Steadfast “has been instrumental in facilitating the integration. This strategic move will see Whitbread’s talented broking team join forces with [us], significantly enhancing the company’s ability to deliver personalised and comprehensive insurance services to clients across Australia.”

CEO Luke Hueston says Edgewise is thrilled to have the Whitbread team on board.

“With the combined expertise and resources of both teams, we are excited to continue delivering outstanding service and support our clients expect.”

Steadfast has a 78.5% interest in Edgewise and its subsidiaries, according to the listed broking group’s 2024-25 annual report.

Edgewise says Whitbread’s clients can expect a “seamless transition. The experienced Whitbread commercial and domestic broking team … will continue to provide the same high level of service and maintain the strong relationships that have been built over the years.  

“By combining with Edgewise, clients will benefit from expanded expertise, additional resources and access to a broader network of insurers.

“Edgewise’s enhanced scale and capability will allow the team to offer more tailored solutions while still maintaining the personalised attention that Whitbread clients value.”