The Blue Zebra brand will be used to unite four Envest underwriting agencies under “one stable”. 

The branding will apply to SGUA, Allstate Underwriting Agency, part of Proplab Group and Point Insurance following a February share sale that created one combined entity.

Blue Zebra co-founder Colin Fagen has moved to the combined board and several Envest boards.

The groups’ systems are being brought together, reducing confusion for brokers and providing clearer access to underwriting and claims expertise, according to new CEO Rowan Watson.

“This rebrand is about removing unnecessary friction and giving brokers a single, dependable gateway to the right capability at the right moment,” he said.

Blue Zebra will draw on the best capabilities of each business, delivered through “one relationship, one brand and one front door”, creating an operating model that is “greater than the sum of its parts”.

The share sale formed a single entity with a combined gross written premium of $450 million across seven product lines – SME, landlord, home and contents, domestic and commercial motor, farm pack, cyber, and personal accident and sickness.

The executive team includes senior Blue Zebra figures. Amar Roomi is CTO, Matt Hodson is COO and Stephen Jeffery is chief pricing and portfolio officer – all based in Sydney. Melbourne’s James McCauley is chief distribution officer.

Sydney-based James Darvill – who was head of distribution at SGUA – is chief product strategy and risk officer.

Perth-based Simon O’Callaghan is CFO, after holding the same role at SGUA, and completing the new leadership team is chief of staff Maria De Orueta, a former SGUA GM, also from Perth.

Last year, Envest raised its stake in Blue Zebra to a majority position after buying Youi’s 36.9% interest in the agency.