CHU has unveiled a new logo and recentered its brand on the tagline “strengthening strata communities”.

CEO Kimberley Jonsson says the rebrand “encapsulates who we are today and where we’re heading”. The change “supports our commitment to empowering healthier communities by reinforcing our role as a trusted partner in building safer, more resilient and connected strata communities across Australia”.

The strata underwriting agency says the new logo symbolises strength, resilience and reliability. A featured arc represents protection, innovation and leadership.  

“Core to CHU’s new brand is the idea that a home is more than just land, bricks and mortar. It’s a place of belonging and community.

“CHU’s vision is to reimagine and fortify the Australian dream for all homeowners by transferring the same safety, resilience and sense of protection reserved for houses to strata living.”