IAG has made a series of senior executive appointments in its intermediated division as part of wider changes to the business.

Intermediated Insurance Australia, which includes the CGU and WFI brands, will centralise specialist expertise to drive performance across underwriting, product, pricing and claims.  

It says CGU and WFI will continue to expand their distinct portfolios, “building on their respective brand heritage earned through more than a century of operations”.

CGU and WFI Insurance CEO Jarrod Hill said: “This is a pivotal moment for our business as we make a material change to the way we operate.

“We recognise that to achieve our future growth ambitions and maintain pace with the changing marketplace, we must evolve and significantly uplift our capabilities.”

Executive changes include the appointment of Fiona Geddes as EGM of operations. Ms Geddes was most recently COO at ING and brings more than 27 years’ financial services experience to the role.

Damien Gallagher, previously EGM of CGU, has been promoted into the new position of EGM CX and growth for CGU and WFI, overseeing brand and growth activity for both.

Mr Hill says that by creating a “more agile, innovative and customer-focused business, we will be better placed to deliver on our core purpose, address affordability and respond to the current and future risk needs of our brokers, partners and customers”.

In other appointments within Intermediated Insurance Australia, Darren O’Connell becomes EGM of underwriting and product, Tim Rafton EGM of intermediated claims, Christa Marjoribanks CFO, and Natalie May EM for people and culture.

Former EGM for WFI Andrew Beer will leave the business after 40 years of service. The company acknowledged his significant contribution to CGU and WFI’s growth, and his leadership on issues affecting the agriculture sector.

Mr Hill says the revamp is a “necessary step for our business that will deliver transformational improvements to meet the changing needs of our brokers, partners and customers, while positioning us to achieve our future growth ambition to be the leading intermediated insurer in Australia”.