The National Insurance Brokers Association has unveiled modernised branding informed by its focus on advocacy, representation and community.

The new look features lower-case lettering beside an overlapping graphic in shades of blue, replacing the quill that has long been associated with the logo.

NIBA says the change was shaped by member feedback and the brand evolution is part of a broader move to ensure it remains the trusted and unifying voice of the profession.

“The transformation we are witnessing – from technological advancements and generational change through to regulatory changes – demands strong, cohesive representation to ensure brokersʼ interests are safeguarded,” association president Nick Cook said.

NIBA was founded in 1982 when two other industry organisations were brought together. It represents about 420 member businesses and 15,000 individual brokers. 

“For over 40 years, NIBA has been the trusted voice of the insurance broking profession,” CEO Richard Klipin said. 

“We must embrace innovation to remain relevant and impactful, amplifying the ‘one voiceʼ of brokers today, as well as facing the challenges as we head towards 2035.”  

NIBA’s annual conference, at RACV Royal Pines on the Gold Coast from October 19-21, has the theme “shaping change”. 

See a video on the new branding here.