Liberty International Insurance will trade under a single brand – Liberty – in Australia, Singapore and Hong Kong after uniting its retail and commercial general insurance underwriting operations.

The business encompasses the commercial, specialty and personal lines operations of Liberty Mutual Insurance Group outside North America.

Liberty Mutual unified its Asia-Pacific retail and commercial business operations in 2024 under the leadership of Matthew Jackson, who is based in Singapore, overseeing brands including Liberty Insurance, Liberty Specialty Markets and Liberty General Insurance.

Mr Jackson says 2026 is “a pivotal year for us across Asia-Pacific” and the brand simplification creates a more seamless experience for customers and distribution partners, aligning with branding the Liberty Mutual parent uses in the US.

“We’ve achieved our goal to streamline our general insurance operations as one Liberty in each market, creating a simpler, stronger organisation,” he said.

“We’re streamlining our market presence in Asia and delivering real benefits to our partners – including access to a broader product range, a bigger team with specialised expertise, and efficient service.

“Moving to the Liberty brand is also fundamental to simplifying the way we present to our agents, broker partners and clients.”

Existing brands will continue in China, Malaysia and India.

Liberty’s offer spans personal lines, commercial insurance and bespoke solutions for major construction projects, corporate clients and government entities. It has about 7000 employees and annual revenue of $US6.6 billion ($8.75 billion).

The consolidation unifies Liberty Insurance and Liberty Specialty Markets under a single insurance licence in Hong Kong. In Singapore , it now operates as Liberty Pte Limited.