The Insurance Council of Australia (ICA) is running a major awareness campaign in the run-up to the natural disaster season.

Its “Understand Insurance” advertisements will run in print, radio and online, mainly in north, central and southeast Queensland, northern NSW, the Blue Mountains, Perth and southern Australia.

ICA spokesman Campbell Fuller says public engagement activities and social media will also be utilised.

“October marks the start of disaster season, whether cyclone, storm or bushfire, in most parts of Australia,” Mr Fuller told insuranceNEWS.com.au. “The campaign encourages householders to prepare for disaster season.”

The campaign began on October 8 and will run throughout the month.