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Guild rebrands intermediary division as Acerta

6 February 2012

Acerta is the new name of Guild Insurance’s intermediary division.

Guild, owned by the Pharmacy Guild of Australia, has been expanding through broker partnerships and launched its intermediary division in November 2010.

Head of Intermediary David Roddis told insuranceNEWS.com.au the rebrand provides a clear identity for a business that is a growing part of the Guild group and which focuses on a personalised service to brokers.

“We felt it was important that our intermediary division had a clear identity working with our broker partners and shows commitment to the market underpinned with a personalised approach,” he says.

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